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John Collins: the blog days are over

Content marketing: two words with a whole lot of baggage. At Intercom, John Collins has worked tirelessly to make editorial content impactful again.

Summary

An interview with John Collins, Director of Content at Intercom, the innovative customer messaging platform. In his role, Collins has overseen the transformation of the company’s content marketing initiatives, including the launch of actual hardcover books. How can we produce meaningful content when consumers are frankly suffering from content fatigue?
Customer Centric Podcast | Episode 3

Hosts

  • Maria Almeida, Head of Editorial, Unbabel
  • Rafaela Cortez, Editorial Manager, Unbabel

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